Why Split Testing is Killing Your Conversion Rate


If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing strategy that boasts major lifts – but seldom delivers on its promises – could be the very issue that’s causing even the best-planned…

Source: The Kissmetrics Marketing Blog
Why Split Testing is Killing Your Conversion Rate

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